In a career spanning more than 20 years, including 7 years heading travel for a major global organisation, Severnside Consulting Ltd (SSC) founder Chris Pouney observed that global travel programs often fail to be fully implemented in the Middle East due to a lack of understanding of the political, cultural and technological landscape. He also noted a lack of independent research available to Travel Managers, who are often based outside the region.
In early 2012, SSC stated its intention to deliver an in-depth research paper to investigate best-in-class travel management in the Middle East. A key part of this study was an in-depth benchmarking exercise conducted with 20 major global organisations representing a travel spend of >$3BN.
In partnership with sponsors Amadeus, Premier Inn and Travelport, and endorsed by industry body ACTE (Association of Corporate Travel Executives), the paper was launched at the ACTE Global Conference in Rome in October 2012 to the worlds leading travel executives.
'Sahar' meaning 'New Dawn' in Arabic, perfectly describes the opportunities for managed business travel in this region.
18 March 2012 - Project Launch. Click here
23 March 2012 - Evgenia Kyanova joins the team. Click here
Project Sahar - in the news
May / June 2012 - Buying Business Travel. Click here
July / August 2012 - The Business Travel Magazine :
Help at hand for travel in the Middle East. Click here